Case studies

Selected Work.

A small sample. Names withheld out of habit, available on request.

• Case 01

  Fintech · Series B

  −38% CAC

  Cut acquisition cost by 38% in two quarters

  Repositioned the wedge product, rewrote the ICP, killed three underperforming channels and rebuilt onboarding around the highest-LTV segment.

• Case 02

  DTC Retail

  £4.2m new revenue

  Built a £4.2m wholesale line from zero

  Designed the commercial structure, hired the first two BD leads, built the pitch and landed 14 stockists in the first 90 days.

• Case 03

  B2B SaaS

  +22% ARR

  Pricing reset added 22% ARR uplift

  Consolidated nine plans into three with a usage tier. No churn spike. Sales cycle shortened by 11 days on average.

• Case 04

  Marketplace

  Closed Series C

  Restructured ops ahead of Series C

  Mapped the org, rewrote roles, exited two functions and built a single P&L view investors could underwrite in one read.